DiLello, longest cocktail party feat. Pretty Green

Pretty Green crowned Drapers Brand of the year!

Pretty Green store opening in London, Carnaby Street

Pretty Green beginning

Pretty Green beginning

Pretty Green womenswear

Wednesday, September 25, 2013

The story of the womenswear launch. Our men's wear line has gone from strength to strength since the brand was launched in 2009, so we decided to create a women's wear collection to be worn by the Pretty Green girl. The colour palette is a range of creams, palest pink, burgendy and metallic white, perfect for this Autumn/Winter. The collection compliments our mens wear range, with inspiration taken from the 1960's fashion and the 'underground' scene. A particular inspiration for the collection was the film Factory Girl and the deterioration of Edie Sedgwick, to create a cutting edge 60's look we scratched beneath the surface and delved into The Dirty 60's.

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