You presented to Bradley Wiggins at the GQ Awards. If he asked you for something from the Pretty Green collection, what would you dress him in?
Liam: Some really fucking extra, extra small stuff or something made out of lycra. He looks good in a suit so I'd give him a few of those, man. Whatever he wants he can have.
When you launched the store in Japan, was there anything the fans out there were particularly "mad for"?
Anything with a Union Jack on it. I'm not the sort of guy that goes round with a fucking clipboard asking, "What the fuck did you buy?" It was purposefully designed for those guys, we changed all the fits and sizes for them to create a 46 piece capsule collection of things you can't buy over here.
Paul Weller has previously told us he never gave you any advice on clothes. Have you ever given him any advice on how to dress?
Nah, the man's a legend. He looks cool whether he's in something I'd wear or not. You can tell the guy spends a bit of time getting ready and that's got to be admired. Same with me, you know what I mean? It might come out a bit more dishevelled on me, but a lot of work goes into looking this dishevelled!
What item are you most excited about in the autumn/winter 13 collection?
Black Label's where I'm at. I don't wear much colour or many logos so black's the key for me. I especially like the leather bomber jacket for next season.
Any chance Pretty Green will do black tie anytime soon?
Why not, man? We're not a one trick pony. There's this dinner jacket Sid James wears in Carry On Camping: a leopard print blazer with satin lapels. I'd like something like that. It's not all about baggy jeans in my wardrobe.
Who would you say is your worst dressed man?
Nigel Grant [brand director at Pretty Green]. What basically happens is he'll put something on and we'll say "Never fucking design anything like that".