DiLello, longest cocktail party feat. Pretty Green

Pretty Green crowned Drapers Brand of the year!

Pretty Green store opening in London, Carnaby Street

Pretty Green beginning

Pretty Green beginning
Milan

Beady Eye-Pretty Green @ London Collections + Liam: the world's our oyster

Tuesday, January 08, 2013

LONDON - In Oasis's heyday a call going out to a brass band to join a studio session would have been a sign the drug threshold had been reached.
But Liam Gallagher insists his new band Beady Eye are willing to do things a bit differently on their second album in a quest for more rock’n’roll success.
Last week he had a pop at Mumford & Sons for looking like they might have nits — but the brass section isn’t a sign he’s joining a colliery band.
Speaking at the launch of his new fashion range for Pretty Green, he said: “We’ve gone for the full Pink Floyd trip, man.
“There’s the psychedelic stuff and then the rock’n’roll bangers.
“Our producer Dave called up our manager and told him to get a brass band round sharpish one day.
“If it makes it a better record, I’m having it man. I’m buzzing for it. It’s going to blow people’s minds.”
It was a brave move getting Dave Sitek on board. He’s in a band called Tv On The Radio and produced Foals and Yeah Yeah Yeahs records.
They are the kind of characters you might expect to be mingling with the Derek Zoolander fashion crowd with ironic facial hair.
But Liam and his team have done the business slipping into the fashion world over the last four or five years — and they are cashing in.
Pretty Green unveiled the new face of their brand, Jesse Wood, the guitarist son of Rolling Stones Ronnie Wood.
He’s a top bloke and a great shout for the brand.
He brought his heavily preggers missus Fearne Cotton along, but they did the back door shuffle when her feet couldn’t take any more.
Inbetweeners hero James Buckley was in his element, too.
The actor, who owns so much he must keep Liam’s label ticking over, joked that he was trying to steal some threads.
He tweeted: “Tried to walk out with those suit jackets.”
Speaking about being newly married to Scottish girlfriend Clair Meek, he said: “My father-in-law came over to me at the wedding and said, ‘Don’t you ever be doing a Scottish accent in any films now, you hear me?’ I got the message loud and clear.”
Kasabian’s Tom Meighan was out for the night too.
And being out for the night, he’s probably still going as you read this.


Numerous rockstars flocked to launch of Liam Gallagher's Pretty Green London Collections: Men's Autumn/Winter 2013 on January 7th at The Arts Club and he certainly seemed to be in celebratory mode. He was spotted in his usual indie get-up with a black jacket and jeans, decidedly avoiding the opportunity to don a smart suit on the red carpet. On the other hand, he wasn't the only one - his longtime bandmate Gem Archer, who joined him in his band Beady Eye after Oasis, wore an identical jacket and their friend Kasabian frontman Tom Meighan favoured very similar style shoes. Andy Bell, also from Beady Eye, attended though looked distinctly smarter.
Gallagher's wife Nicole Appleton from All Saints was also at the event showing her support for her fashion designer husband. Aside from the new collection, he has several ventures for Pretty Green he wants to concentrate on in 2013 including a range of eyewear and bags to add to the business in its fourth year of running. 'We're looking into accessories heavily, having dabbled in footwear', he said at the launch. 'The world's our oyster really, we'd like to think. There's the opportunity to grow into what we want.'
BBC Radio 1 presenter Fearne Cotton was another guest at the launch, heavily pregnant and supported by her boyfriend Jesse Wood, the son of Rolling Stones guitarist Ronnie Wood. Despite being on maternity leave, she took a break from resting to attend the event and looked 'pretty green' in a patterned turquoise and black minidress teamed with leopard print ankle boots that cleverly took the attention away from her bump. Though, as a fashion designer herself, you can hardly blame her for knowing all the tricks of the trade.
Liam Howlett from The Prodigy paid tribute to the label with a thin green scarf while his wife Natalie Appleton (also from All Saints and sister of Nicole) turned heads in a net top and tight leather pants. It certainly wasn't a night for conventional red carpet glamour but was dazzling nonetheless. The range of different styles donned by the evening's celebs went some way to prove a point Gallagher made about his clothing not fitting into one category, as inspiration seems to be everywhere. 'People might say it is but we didn't set out to create a Mod label', he insisted. 'It's music, from the Sixties and Seventies.'
'The Inbetweeners' star James Buckley was also in attendance looking chipper as usual. He hung up his role as the egocentric though secretly insecure character of Jay from the British comedy series in 2011 following a three series run and a closing movie. In November last year (2012) he married his long-term girlfriend Clair Meek at Dundas Castle in Scotland and the pair have a 14 month old son together named Harrison. Whether he's named after Blake Harrison, the actor who played Jay's best friend in the series, is unknown though we'd sort of like that to be the case.
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