Gallagher's most recent offering will be shown via a cinematic presentation on January 7, documenting the brand's history, held at The Arts Club in Mayfair. A number of mannequins will be dotted round the room for guests to view close-up. A catwalk show is planned for spring/summer 2014.
"We are delighted to be a part of the forthcoming LC: M event in January and this will be the first time we have participated," Pretty Green brand director Nigel Grant told us. "Our event will showcase our journey so far and preview the next autumn/winter 2013-14 collection. It's going to be a party with attitude reflecting the brands fusion of music and fashion."
Gallagher launched his Pretty Green fashion line in Milan in March 2009, which made an impressive £4 million turnover in the first year alone. He has since collaborated with Paul Weller and introduced a new accessories category.