DiLello, longest cocktail party feat. Pretty Green

Pretty Green crowned Drapers Brand of the year!

Pretty Green store opening in London, Carnaby Street

Pretty Green beginning

Pretty Green beginning
Milan

Pretty Green behind the scenes

Wednesday, November 07, 2012


AYNHO - This is your chance to take a look behind the lens and see what went on when Pretty Green filmed the AW '12 campaign video.
Filmed on location at Aynhoe Park (near Banbury), a spectacular country house in The Cotswolds, the film captures the mood of this season collection.
It might look like everyone was just having fun (which we were!) but there was a lot of hard work involved too. Over 2 days the team worked their magic to transform this eccentric British country house into the backdrop for the ‘Exile on Main Street’ inspired collection. Liam was on hand too, checking each stage of the filming, as you can see in our exclusive film, in addition to making a cameo appearance.
Watch the exclusive behind the scenes footage now and see just how we created the essence of the Rolling Stones crazy life back in the 70’s.

After photographing the Spring/Summer campaign for Pretty Green it was great to get commissioned for the Autumn/Winter season too. The shoot was over 2 days at the amazing Aynhoe Park in Oxforshire, this venue was a photographers dream with so many areas to shoot, had the maddest interior and some crazy props everywhere e.g stuffed full size lions, giraffes, polar bears, snakes (I hate snakes) with so much more (kept finding things).
On the first day we shot the video for the campaign, I was there to shoot images of the models in between takes and capture behind the scenes of the whole shoot, whist they were filming. Day two we just has a small crew and used Tom, one of the models to shoot the look book around the grounds of the house.
The new season is based on the Rolling Stones infamous album 'Exile On Main Street'. The label draws on the theme and tunes into some of the key elements that embodied the ethos of those heady days back in 1971.
Really happy how everything came out. The actual printed lookbook is like an old double gatefold record LP cover, with one side being the campaign book and the other the lookbook and I have included some screen grabs from the PG site also, to show how its been marketed.
Also last week I went to Birmingham to shoot Pretty Green's new store. They had lots of displays and point of sales from the shoot too, which looked great. Dan Reid
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