DiLello, longest cocktail party feat. Pretty Green

Pretty Green crowned Drapers Brand of the year!

Pretty Green store opening in London, Carnaby Street

Pretty Green beginning

Pretty Green beginning

soldier on: Pretty Green as our soldiers in Afghanistan

Saturday, June 25, 2011

LONDON - "Everytime you put one, you just feel like you fucking you're going to a war" (Liam :). 
As the festival season kicks into gear (still speeding :), Pretty green have launched a range of clothes designed to keep you dry and looking sharp even after three days of camping in an over-crowded field. The PG-72 series (name from Liam's year of birth) is a single camouflage pattern designed with the same Multicam fabric used to make protective clothes for our soldiers serving in Afghanistan (by the way: support the British Armed Forces on Facebook here, 2 million fans - today 25 June is the Armed Forces Day). It's rugged, hard-wearing and shower-proof, yet still retains a look that other labels can only aspire to. Click here

Lewis Hamilton's into Pretty Green

Wednesday, June 22, 2011

LONDON - 2 years of Pretty Green, its birthday, my birthday too.

After Oasis split, did you ever consider quitting music?

No. No way. Noel, for whatever reasons he’s fucking spinning this week, left the band. We didn’t split up. He decided he wanted to get off and show the world he could turn a light switch on and off and write a tune. Everyone knows he can write songs and he was the main man in Oasis, but obviously that wasn’t enough for him. But I never thought, “That’s me. I’ve had my 18 years or whatever in the sun.” Music has always been a very big part of me. I’m going to do it until the day I die, man. And, hopefully, do some clothes at the same time. And look cool as fuck until the day I die.

Since starting your clothing label Pretty Green, have the free clothes stretched your wardrobe to bursting point?

Yeah, man. Since I started Pretty Green my missus hasn’t been happy. I’ve always had more shoes than her [laughs]. I like my shoes. I just have to go through it every now and again and think, “D’you know what? I’ll give that to charity.” That makes me feel good. There’s loads of fucking cool-looking tramps round our way now, mate.

How do you feel about celebrities wearing Pretty Green? [tramps...btw, celebrities, lol]

A few people like it. A lot of footballers, and Lewis Hamilton’s into it. There’s something in there for everyone. The prices could be a little bit expensive for people who haven’t got that much money, which is why we do the Green Label, but the Black Label looks fucking tasty.

Any people you wouldn’t want wearing it?

Well, I would say [Manchester] United players, but they seem to like it a lot so we’ll leave them. Just fucking axe murderers, paedophiles and people like that.

Do you think you’ve mellowed with age?

Yeah, without a doubt. People live in the past — I’m 20 years older than that person they talk about. I’ve still got bits of that guy, but I’ve grown up as well.

Beady Eye, "3three ring circus"
Hamilton's car is number 3 in the Formula 1 circus championship
here "with" Steve McQueen wearing the jacket where the Pretty Green GP jacket took inspiration from

Pretty Green nominated Best Breakthrough Brand @ Global Fashion Awards

LONDON - The Pretty Green Festival Series will be available to buy online on Friday 24th June...
Pretty Green, after winning the Drapers Award as Menswear Brand of the year 2010, is on the shortlist for Best Breakthrough Brand in the Global Fashion Awards.
More than 200 of the world’s fashion elite gathered at St Martins Lane Hotel in London for the official WGSN Global Fashion Awards Shortlist party, where the highly-anticipated 2011 award candidates were made public.
The winners will be announced on October 20, 2011 at a gala event at New York’s prestigious Gotham Hall.

Isle of Wight Pretty Green parka

Wednesday, June 15, 2011

ISLE OF WIGHT - See, I knew, PG Union Jack parka made in Nottingham (my first Oasis gig in 1994).
As Beady Eye made their debut UK festival appearance in the Isle of Wight, we knew we had to create something special to mark the occasion… We decided to provide some Great British swagger by reworking one of our trademark parka’s and giving it a traditional twist. This is the making of the ‘Union Jack Parka’ by our design team and it’s grand unveiling to the IOW crowd.
Come on get a tan from standing in the English rain. Song: The Who, I can see for miles

Pretty Green Covent Garden store

Tuesday, June 14, 2011

LONDON - Launch party of the Pretty Green Covent Garden Piazza pop-up store. 
Song: Afterglow (of your love) by the Small Faces

Paul Weller launches first standalone fashion collection with Pretty Green

Friday, June 10, 2011

LONDON - Paul Weller has designed his first capsule fashion collection in partnership with Pretty Green, showcasing his enviable style as a British fashion icon.
The first Paul Weller Collection For Pretty Green will have six limited edition items, all showcasing Paul Weller’s infamous personal style and sharp fashion sense.
The collection will be released for High Summer 2011 and will be available to buy on 23rd June from Pretty Green stores and online at: prettygreen.com/paulweller
There has always been a huge demand for Paul to design his own clothing range and the high summer collection marks the start of a long-term partnership with Pretty Green.
Paul has designed a fuller collection for A/W11 which will include a wider range of items including tailored suits, pea coats, knitwear, tees, shoes and accessories.
The first Paul Weller Collection for Pretty Green includes: a high-shine zip biker jacket (£175), a three-quartered length Indian linen shirt (£125), a luxurious Egyptian cotton long-sleeved t-shirt (£40), a statement tank top with satin trim (£30) and pleated silk scarf (£45).
Paul Weller has designed all items in their entirety, taking inspiration from his own infamous style and the late ‘60s and early ‘70s.
Paul Weller says: “I've wanted to design my own range for some time and Pretty Green felt like a good home for my clothes”.
“The high summer capsule collection is a little taster of things to come as for Autumn, I have designed a much fuller collection".
“I guess my main design reference is somewhere between '68 and '70. The clothes themselves sit between being smart and casual with quality materials and tailoring."

the first Pretty Green Welsh store opens in Cardiff

Thursday, June 02, 2011

CARDIFF - We are proud to announce the opening of the first pop-up Pretty Green Welsh store in the city of Cardiff.
Located at 22-24 Morgan Arcade (the former site of the famous menswear store Woodies Emporium) the store will comprise of over 1,200 sq ft of retail space.
Since launching in 2009, Pretty Green has gone from strength-to-strength and now has 5 stores, including London’s Carnaby Street and Covent Garden, Manchester and Glasgow.
As with each of the Pretty Green stores, Cardiff will focus on providing monthly live music from a host of established and unsigned bands. If you would like your band to play in one of the Pretty Green stores send your details.
The store is open now, come down and check at the latest SS11 Black and Green label collections, let us know what you think of the store.

22-24 Morgan Arcade
CF10 1AF
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