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Pretty Green beginning

Pretty Green beginning

Pretty Green in Newcastle, with accessories

Wednesday, September 21, 2011

NEWCASTLE - Beady Eye superstar Liam Gallagher (today his birthday) has brought his clothing line to Newcastle.
Pretty Green, the label founded by the former Oasis frontman, opened its latest store today in Newcastle city centre.
As well as mod-influenced clothes, shoes and accessories, the shop will offer monthly live music sets.
The 60s designs are heavily influenced by the personal style of the singer and has also roped in fellow musician Paul Weller to design a limited-edition collection.
The 890sq ft shop – spread over two floors on Grainger Street in the building formerly home to toiletries brand Lush – will sell the brand’s first-ever accessories collection.
Live in-store music sets will be showcased regularly featuring established and unsigned bands and DJs from Newcastle and beyond.
It is not Newcastle’s first connection to the Manchester rocker’s clothing line – sharp-dresser Ed Smith, from Jesmond, was chosen as the face of Pretty Green last year.
The boy was hand-picked by Gallagher as a model for the 2010 autumn/winter collection via a competition run through social network Facebook.
Gallagher said: “Ed has a really unique style and as soon as I saw his pictures I knew that I wanted him to front the campaign. He’s perfect for Pretty Green as he embodies 1960s style in a really fresh and modern way.”
And Ed was working in the new store today when it opened its doors to the public for the first time.
Nigel Grant, Pretty Green’s brand director, said: “We’re really pleased with the way the company continues to develop and with the support of an incredibly loyal customer base.
“Opening in Newcastle is another exciting opportunity that will enable our customers in the area to experience the full range and quality of the clothes first-hand and enjoy the live music sets that are a key design inspiration and ultimately what Pretty Green is all about.”
Pretty Green also has stores in London’s Carnaby Street and Covent Garden, Manchester, Glasgow, Nottingham and Cardiff.

Joanne Butcher

124 Grainger Street and 20 Central Arcade,
Central Exchange Buildings,
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