MILAN - Important step, Pretty Green began in Milan but arrived only recently in the shops windows in the centre, this is where I was born. This one is near Saint George church (and the Football English Pub where Liam was), where I met Liam buying shoes in 1997, near my best friend shoes shop. And now it's Liam producing shoes.
Meanwhile, following on from the huge success of the Carnaby Street store, Pretty Green launched its second London pop-up store in Covent Garden. Located in Covent Garden's iconic East Piazza, the new store houses both the Black and Green Label collections and features iconic imagery from Liam’s latest shoot for the SS 11 collection.
Having opened to the public on Saturday 9th April, the store will be officially launched on Thursday 19th May by Liam Gallagher (same day of Dolce & Gabbana with AC players in a Milan shop, as when in July 2010 they opened the first PG shop and AC store the same day) with special guest DJs playing in-store at the exclusive event.