Friday, April 22, 2011
Thursday, April 21, 2011
The website gives the oppertunity to buy from some of the glamorous diffusion labels which are associated with star-studded annual fundraisers.
Fashion Rocks is famous for staging unique charity-based gigs around the world, which combine fashion and music.
Over the years, collections by the world's top designers, including Valentino, Dolce & Gabbana, Giorgio Armani, Prada, Stella McCartney, Alexander McQueen and Ralph Lauren, have been showcased alongside performances by stars such as Beyoncé, Mariah Carey, P. Diddy and Robbie Williams. London hosted the events in both 2003 and 2007.
Now, the designer online store fashionrocks.com , is offering over 67 diffusion brands including contemporary, ready-to-wear lines from major houses as well up-and-coming talents.
Some of the womenswear labels available to buy include, the actress, Sienna Miller and her sister, Savannah's label Twenty8Twelve; See By Chloe; Vivienne Westwood; and Alice By Temperley. Menswear includes Prada, Preen Line, and the former Oasis frontman Liam Gallagher's label, Pretty Green Black.
Fashion Rocks is linked to the Prince's Trust. FR by Fashion Rocks has set up the Fashion Rocks Foundation, a charitable foundation driving and nurturing new talent in design and music.
Pretty Green, Liam Gallagher's menswear label, is going from strength to strength and this season FR by Fashion Rocks had to get its hands on some of the gems in the collection. As our love for fashion and music is no secret, what better design brand than one created by a rock star. We caught up with Dean West, Sales Manager for Pretty Green, at our Sheffield store launch event and it was clear he's as excited about the clothes as we are.
"I've been banging on to the industry for years that a great rock star should create their own fashion brand, and when I heard Liam was creating Pretty Green I knew I really wanted to be a part of it.”
Dean's enthusiasm is understandable. Liam Gallagher is after all one of the most iconic rocks stars of the last 20 years, with a style which is instantly recognisable. Reinventing the 'mod' for a 90s generation, Liam had a whole legion of fans wearing tinted lens specs and parka jackets. Cut to 2011 and he's still a huge fashion influence, this time by creating one of the most interesting menswear brands available.
"Liam always wanted to develop his own clothing range and decided to go for it during the last Oasis tour in 2009. He sat down there and then, in LA I believe, and wrote the plan, came up with the name, drew the logo, sketched some designs – everything. Liam has impeccable taste and he would never want his name on an item he wouldn't buy himself. That's why there's so much of him in the designs.”
If there's one thing you can't fault Pretty Green on, it's the quality. They've recognised this strength and have now released an exclusive Black Label, which focuses on attention to detail and fine British tailoring. This, along with the consistent strength of their Green Label led to the Drapers 'Menswear Brand of the Year' award in 2010, a prestigious title by any means.
"Rock and roll is instinctively sewn into the clothing. All the guys in Liam's band 'Beady Eye' love it and we have musicians from all over the world wanting to get their hands on something. I've been working in the fashion industry for many years and the attitude that Pretty Green has managed to capture is unlike any I've ever seen.”
So what's next for the brand which seems to have reached the top in less than 2 years?
"We want to develop our pairing of music and fashion, and I'm excited to say we're doing working on a collection designed by Paul Weller. Paul has been a fan of the brand since the beginning and has already shown a range of designs for a collection to Liam. We'll be launching it through our own stores and on line initially."
Pretty Green is already a favourite for men across the country, so it's difficult to know how you can improve, but if there's any rock star who can add a little something to Liam's aesthetic, it's definitely the Modfather himself.
Wednesday, April 20, 2011
Whilst there, Liam presented a cheque for £40K on behalf of his Pretty Green label. The charitable donation came from the sales of a limited edition t-shirt Liam designed earlier in the year.
Talking of his visit, Liam says:
"Those young people are inspirational, I hope that this makes a difference to them and that it has helped raise awareness of teenage cancer. Teenage Cancer Trust is Pretty Greens chosen charity and we will continue to support them".
Liam and the team from Pretty Green would like to thank everyone who purchased the Limited Edition Tambourine t-shirt and pin badge package.
Andy Bell (Beady Eye) also accompanied Liam on this visit..
Teenage Cancer Trust Nurses deliver new opportunities and excellent services for young people with cancer and their families.
Background to the Great Northern Children's Hospital:
Sarah Ferguson, Duchess of York and Princesses Beatrice and Eugenie officially opened Teenage Cancer Trust’s new state-of-the-art unit in Newcastle in May 2010. They were joined by The Who frontman Roger Daltrey CBE and local star Joe McElderry.
The unit is the result of a £1.7 million fundraising appeal and will provide care for 13 to 18 year olds with cancer from across the North East and Cumbria.
The new unit in Newcastle includes 10 inpatient beds and will provide a home from home for many young people and their families. Unlike ‘ordinary’ hospital wards, it has been designed specifically with teenagers in mind. It includes a recreational room, kitchen and dining area, a study, parents’ room and kitchen, a complementary therapy room and chill out zone plus access to media facilities such as the internet, TV and music.
Pretty Green would like to thank all of our followers and fans for helping make this donation possible.
Thursday, April 14, 2011
2 days marathon :)
More styles coming this week for the new Pretty Green footwear (Liam's shoes) available here
Oasis in Tuscany, Turn up the sun (demo) by Andy Bell (Beady Eye)
Friday, April 08, 2011
Friday, April 01, 2011
LONDON - Pretty Green has designed a limited edition Japan Paisley Print Tee to raise money in aid of the British Red Cross Tsunami Appeal.
The massive earthquake and resulting tsunami that struck Japan on 11th March have caused widespread destruction and suffering. The Japanese Red Cross has been on the ground since the disaster began, providing first aid and emergency healthcare as well as distributing relief items.
Speaking about the disaster in Japan, Liam Gallagher said: “We’ve always had close ties with Japan and a great affection for our fans out there. We’ve been saddened by the horrific TV images of the disaster.”
All profits from the sale of the Japan Paisley Print Tee (£15) will go directly to the British Red Cross Tsunami Appeal. Donations will be used towards helping the Japanese people recover from this devastating natural disaster over the coming months and years.
The tee made from our finest luxury soft-touch jersey cotton features the iconic Japanese symbol for 'Love' and an intricate detailed outline of Japan, both printed in our iconic 12 colour paisley print.
The Japan Paisley Print Tee is available to buy online now here
The tee will also be available within our Carnaby Street store today from 16:00pm and within our Manchester and Glasgow stores tomorrow from 12.00pm.
If you wish to donate to the British Red Cross Japan Tsunami Appeal you can do so by clicking here or by calling 08450 53 53 53. The British Red Cross Society, incorporated by Royal Charter 1908, is a charity registered in England and Wales (220949) and Scotland (SC037738).