DiLello, longest cocktail party feat. Pretty Green

Pretty Green crowned Drapers Brand of the year!

Pretty Green store opening in London, Carnaby Street

Pretty Green beginning

Pretty Green beginning

Liam promoting in Milan, Tokyo and New York, music by Andy Bell

Friday, July 30, 2010

LONDON - Pretty Green is now just over a year old. An idea that started as a means to produce custom desert boots has now evolved into a two storey boutique in the heart of London’s West End. The store accommodates floor to ceiling artwork featuring label figurehead Liam Gallagher. The shots overlook the new Black and Green Label Spring/Summer 2010 collections as well as exclusive one off Pretty Green pieces. These include custom ‘Carnaby Street’ T-shirts, desert boots and jeans, which will be available for the first time. The Autumn/Winter 2010 collection will be presented both online and in store in August.

“Everything’s important. Pretty Green, the whole package, it’s the real deal... I’m proud of it.”

There could have only been one home for Pretty Green’s first flagship store; Carnaby Street. Under the stewardship of fashion legend John Stephen, Carnaby Street styled a generation of British youth in the 60’s, creating an image and lifestyle still devoted to by people all over the world. Not simply a tourist spot, Carnaby Street is home to some of the leading high street brands and in 2010 celebrated 50 years as a focal point for fashion, culture and arts in the Capital. Despite having only an online presence until this month, endorsements from leading figures in the world of music, sport, fashion and Hollywood have firmly placed the label in the top rungs of the high end fashion market, and established the label as a central body in men’s fashion, selling to over 80 countries in its first year.

“I’m liking the way it’s expanding...it’s been great and people seem to like it.”

So at number 57 in the south corner of Carnaby Street, sits Pretty Green’s new pop-up store. The ground floor and basement of the 2,000 square foot building displays both the Green and Black Label collections featuring all the major pieces available online. The newest edition to Pretty Green is a range of jeans only available in store with desert boots set to go on sale in August. Upstairs there is a show room for Industry buyers which currently previews the Spring/Summer 2011 collection. On the ground floor customers will find t-shirts, knitwear, jackets, shirts and jeans whilst the larger items such as parkas (both the ivory and camo parkas are on sale) can be found downstairs along with hats, scarves and other accessories. Large prints of Liam hang on the minimalist white walls which haven’t been altered since the space belonged to St Martin’s College or Art and Design, so it feels a bit like an art gallery with a cash register. One point of interest for fans will be the soundtrack; all the music played in-store has been mixed by Andy Bell.

It’s the first time that fans have been able to see the extensive Pretty Green collection which up until now has only been available in select stores. It also provides another point of call for ‘Oasis tourists’ in London. Clothes and music have always been interchangeable and for Liam, and both areas have run together seamlessly during the last year. Liam has travelled to Milan, Tokyo and New York promoting the label as well as preparing a debut album with new band Beady Eye. The new store draws parallels with The Beatles opening the Apple boutique in 1967, and fittingly, Liam will also be involved with turning the memoirs of Apple ‘house hippy’ Richard Di Lello into a film as announced this year.

Other shops in Manchester and Glasgow are rumoured to be open.

"Turn up the sun" demo by Andy Bell

Pretty Green store opening in London, Carnaby Street

LONDON - Liam Gallagher celebrated the opening of his label Pretty Green's first store.
Celebrity friends of the iconic rock star were out in force to show their support: Nicole and Natalie Appleton, Beady Eye band members Andy Bell, Gem Archer and Chris Sharrock, Stereophonic’s Kelly Jones, Phil Daniels, Zak Starkey, Audiobullies, Black Twang, Gary Crowley, Phil Daniels and actor Tom Ellis.
The 2000sq ft store is housed over two storey’s with the basement area featuring a panoramic image of Liam on Brighton Beach and a Milan Lambretta Li 150 series 3 replica scooter. The temporary shop will be selling a selection of exclusive one of pieces as well as the Green Label and Black Label Spring Summer collections.

Liam Gallagher has told his new band's album will be the "the best record you'll hear for the next 50 years".
The former Oasis star made the bold claim at the launch of the first store dedicated to his best-selling clothing range Pretty Green, in London's famous fashion-mecca Carnaby Street.
"Everything we do isn't a flash in the pan otherwise there's no point in doing it," Gallagher told Sky News.
"I'm not here to sell papers or get a little headline, but if we're gonna do something we are gonna do it proper, whether it's music, film, clothes, drink or whatever it is. We don't fart about."
Liam's new band Beady Eye - which features his Oasis bandmates Gem Archer, Andy Bell and Chris Sharrock - have been hard at work on their debut album.
All the songs have been recorded now, but it will still be some time before they are unveiled to the fans.
"It's not gonna be out until next year, " Liam explained.
"We'll probably get a single out October or November, and there's no point in doing gigs if people haven't heard the music. I'm looking forward to it."
Liam says Beady Eye will have a similar Beatles vibe to Oasis, but he is also been heavily influenced by T-Rex, and bizarrely notorious rock 'n' roller Jerry Lee Lewis.
"Without a doubt!" Liam shouts when I mention Lewis' name.
"We have this tune and it was a bit Rolling Stonesy, and I didn't like it. It was slow and boring.
"So we just got on a piano and ****** it up, Jerry Lee style, and stuck a John Lennon vocal on the top. It's good."
Some sneery critics might have been cynical when Liam announced he was launching his own fashion label, but its been a massive success.
The Carnaby Street store is currently just a temporary Pop-up, meaning it will not live forever of course.
Although if it's a success, more permanent dedicated Pretty Green stores will be opened in the capital, as well as Manchester, of course, and Scotland.
Meanwhile, Gallagher's mate Paul Weller is just about to help co-develop some new designs, which seems apt as the name Pretty Green comes from a Jam song.
Liam is also keen to move into women's clothing, though not in a literal sense of course.
"I have my fair share of women's clothes on the weekend," he laughs, "it's nothing new for me. But yeah, we might do a few bits and pieces.
"We're definitely doing some kids stuff man. I'd like to get my kid looking as cool as me. And maybe our Kid (his brother Noel) could get some cos he's a little fella isn't he."
Actually before the mention of Noel, it is easy to forget Liam's former band given how many other projects he is involved in right now.
But do not go thinking they are about to 'do a Take That' and get back together soon.
"We won't be back by the end of the year," Gallagher laughs.
"The only reason why Oasis will come back is when we're ****** skint and I'm far from skint as you can tell and I wont be skint for a long, long ****** time believe me, it ain't gonna be happening."
So there is no Oasis reunion then, but Noel is getting to indulge his Beatles obsession in another way by entering the world of movie-making.
He has been helping produce a new feature film based on the book The Longest Cocktail Party, which told the story of the rise and decline of the Fab Four's company Apple Corps in the late 1960s.
He will not act in it, but will help make the soundtrack, and by all accounts, it is a labour of real love.
"It's a good book and we can't balls it up now so the heat is on," says Liam.
"I'm more worried about getting that book right than getting the clothes right, and my record right. I'm not gonna be in the film but I'm worried about getting it right cos it's other people's lives."

Milano Lambretta

Italian style mods

Pretty Green shop opening

Thursday, July 29, 2010

LONDON - Dear Marco
We would like to cordially invite you to preview the store at 11.00am tomorrow, Friday 30th July. We will be open to the general public at 12pm.
The Pretty Green denim collection will be available exclusively in store for the next week, as well as a selection of exclusive one off Pretty Green pieces and the Green Label and Black Label Spring Summer 2010 collections. 
here are some other preview pics

found the model, lol

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