LONDON - He was voted 'The Greatest Front Man of All Time' by Q magazine earlier in 2010. But Liam Gallagher's no longer merely an iconic rock star. His menswear label Pretty Green has clobbered naysayers with its first three collections. Hard-to-please London fashionistas are reported to be 'pleasantly surprised' indeed some 'very impressed'. Moreover, customers have voted with their wallets on Pretty Green's combination of high production values and classic looks spun with street-style acumen. Liam has also found time to announce his first movie production. The Longest Cocktail Party which is a "behind the scenes movie" of The Beatles no less, adapted from the word-of-mouth smash book by former Apple Corps 'house hippie' Richard DiLello. And as if that's not enough he is currently in the studio working on a new album with his band Beady Eye.