DiLello, longest cocktail party feat. Pretty Green

Pretty Green crowned Drapers Brand of the year!

Pretty Green store opening in London, Carnaby Street

Pretty Green beginning

Pretty Green beginning

world exclusive: Paul Weller teams up with Pretty Green

Monday, May 24, 2010

LONDON - Music and style icon Paul Weller, who needs no introduction to Pretty Green (PG) News readers, will be working with the Pretty Green label on some designs in the near future.
The former Jam and Style Council front man also wore the first ever Pretty Green suit, bespoke to the Modfathers own specifications, for his triumphant five-night run at the Royal Albert Hall this week.
PG News was extremely grateful to be granted an audience before Paul took to the stage on the opening evening of his concerts at the gig hotspot of the British Empire.
From a watercolour of Queen Victoria laying the first foundation stone, through a promo poster for Mohammad Ali's 1971 exhibition fight, the route from the Albert Hall's stage door to dressing room area is lined with frames picturing the venue's golden times. At the end of this passage through 20th century cultural history is the star's dressing room: where even in his pre-performance loungewear, greeting well-wishers with a firm handshake, Paul looked immaculate.
"I actually only bought these today," he said of the spectacular pair of tasselled black monk-strap loafers he's sporting, A super-fine white towelling button-neck 'granddad' T-shirt, luxurious black flares, and a lit cig despite the omnipresent 'No Smoking' signs, completed his ensemble. But during the concert itself Mr Weller was adorned in an even stronger look - his one-off bespoke suit especially made for these gigs by Pretty Green.
"Nick, Pretty Green's creative director measured me up and it turned out top," Paul enthused. "It's double-breasted, grey with a chalk stripe. Almost like a gangster suit, but with a little kick to the trousers." A bold style, certainly, but don't think that the rock icon remains anything other than a practical man. "What shirt will I be wearing with it? Well, I don't know yet. It depends how hot it is out there."
He could even strip to the waist, Iggy Pop-style - thanks to a recently-acquired wiry 'Brad Pitt in Fight Club' frame. "Have I got abs? Not yet. I think the trend for men looking after themselves more is a good thing, of course people getting healthier is. Plus, when you get older," and on the eve of his 52nd birthday he struck that trademark subtle grin, "...you have to."
Being preposterously well-turned-out is nothing new to Paul Weller, naturally. "I come from a time when everyone dressed up. Every kid on my estate dressed to the nines every day. People today though dress for comfort, which doesn't always look the best. Trackies, jeans and trainers... I grew up with a different set of values and outlook. I've always loved clothes. I've loved the clothes as much as the music of the time. They've always gone hand in hand to me - if I loved a band I loved the way they looked too."
And Weller's band themselves took to the stage bedecked in Pretty Green too. Former Ocean Colour Scene guitarist, and archetypal blunt but golden-hearted Brummie, Steve Craddock was in his dressing room getting briefed by the sound crew on his new array of guitar FX units.
"I thought what with [My Bloody Valentine's] Kevin Shields playing on the new album too, I'd better not play it at all safe this week!" he says. Steve's teamed his grey PG granddad tee a PG white jacquard-weave silk scarf and a very natty pair of tortoise shell Clubman shades. "Three quid these were from some seafront shop! I like PG because it's contemporary but classic. All the Mods with their Weller wigs dress like their dads. Or probably their grandads. You don't want that. Although I must say I like the Pretty Green grandad shirts! And the Monkey jackets."
But soon Steve will be able to wear Pretty Green designs by his own notably sartorial front man.
"I've got designs for suits, jackets, shoes - I've been talking to Liam about them," revealed Paul exclusively to PG News. "It's the same principle as what he's doing, really - stuff I'd wear myself."
Paul Weller's designs will compliment the Pretty Green range perfectly. "I certainly admire Northern style; I've got a fantastic white Parka from Pretty Green. Mind you, up there they have to wear big coats, being so cold!"
The Pretty Green Collaboration with Weller will be formally announced later this year.

The Jam's 'Pretty Green' @ Royal Albert Hall 24.05.2010

Joe Cole on football, fatherhood, Oasis and clothes

Sunday, May 09, 2010

LONDON - Steve Beale from PG News interviews PG Member Joe Cole, Pretty Green's unofficial English soccer ambassador on football, fatherhood and, even more vitally, clothes.  
You don't have to support his team to cheer on Joe Cole. It's a fan-favourite status we can put down to his numerous pub-rousing performances for England - including that highlight-reel goal against Sweden in 2006 - plus Joe's devotion to entertaining football, as played by his idols Zinedine Zidane and Paul Gascoigne.
Unlike several of his contemporaries, 28 year-old Joe also looks sharp off the pitch - so naturally he's taken to Pretty Green ever since its launch last year. And he's a lifelong Oasis fan - as a little boy growing up in Camden, North London, Joe used to rap on the door of Supernova Heights and ask if the Gallagher brothers wanted to come for a kick about.
When we catch up with him in early May 2010, Joe's Chelsea squad are on the verge of their first double, rumours abound of a transfer to Liverpool or even Liam's beloved Manchester City, and there's more conjecture in the press about his place in the England World Cup squad. On top of it all it's only seven weeks since his wife Carly Zucker gave birth to the couples' first baby, Ruby Tatiana. So we offered some much-needed distraction, in the form of a chat about the really important things in life - like finding the perfect fitted jeans and taking care of suede.
SB: So you are now the proud owner of your third premier league winners' medal. How does it feel?
JC: "It feels great. Also it feels a relief because it's been three seasons without the title too long for a club of Chelsea's ambition."
SB: A big weekend coming up, then.
JC: "Y'know, if you'd have told us at the start of the season that we'd have to beat Portsmouth in the FA Cup Final to get the double we'd have been delighted! Chelsea has never done the double so it's a great step. If we do manage it, the only thing that separates Man United and us over the last seven years is the width of a post in the Champions League Final. To match a club like that in terms of honours is a great achievement."
SB: Is there a piece of silverware which has eluded you that you'd love to win ?
JC: "The Champions League at club level and the World Cup are the biggest. I believe I've played in teams good enough on occasions to win both but I feel we've never had ‘the rub of the green', that bit of luck you need, to do it."
SB: Do you keep all of your medals on show or are they just chucked in the loft ?
JC: "I give them all to my dad who has a huge safe in his house... so they are not on show. I would like to do that... but I think it's a bit lairy. Maybe when the career's over I will do. Need to collect a few more first."
SB: We hear it was through a pal at Chelsea that you hooked up with Pretty Green.
JC: "I'm always talking about clothes and fashion with a good friend at the club. I told him I'd found Pretty Green on the internet and how much I liked the stuff I'd got from there. It turned out he knew the guys from the label."
SB: ...And what caught your eye about the clothes?
JC: "That it's very much quality gear - I'm a big fan of good finishing on clothes, decent linings and things like that. Plus it fits me brilliantly, and it's always a problem finding stuff that fits. The jackets I don't even have to take to the tailor. Jeans for me are a nightmare - when I find a pair of jeans that fit me I wear them to the death. So I cannot wait for the Pretty Green jeans to come out, which I hear is in July."
SB: Which Pretty Green pieces will you be sporting this Summer?
JC: "I've got the T-shirt with the arty logo plus a couple of the old-school two-button T-shirts - and them, I love. When I was a kid and I wore my first suit I used to wear it with a collarless granddad shirt like that, so I was really glad that Pretty Green made them. I also love the suede shoes coming out, the Clarks desert boots."
SB: And coats-wise?
JC: "The lightweight waterproofs - the ones like a Mac, but cut short - I like so much that I got them in the light blue, dark blue, and black. I've also got the Harrington jacket, which I have to say fits me like a glove. You can whack it on with a plain T-shirt and a little cravat and go out for dinner - then you take the jacket and scarf off and you're in T-shirt and jeans ready to take the dogs for a walk."
SB: You sound like you know what you're doing...
JC: "When you grow up on a council estate in London you've got to wear the right clothes. Especially in Camden, where I'm from - it's right next to the West End, so whenever we got our birthday money we'd be off down Ralph Lauren and Yves Saint Laurent to get our Summer shirts and stuff. At the school disco it'd be fitted jeans, suede loafers and a Ralph top. Fashion was the thing, but you don't think of it being ‘fashion' as such when you're that age, do you? It's just what everyone wore. Then, as you get older, you start developing your own style."
SB: Which for you is what?
JC: "I wear what I like - and if other people don't, then I don't care. You've got to wear what you feel comfortable in. I'm very keen to see the Pretty Green jeans because once the jeans are right you can build an outfit around them. It's a real pet hate of mine, jeans that don't fit. I'm very fussy about jeans. And my feet - they take a pounding. People step on your toes all the time, you get lots of dead skin... So you need the right shoes, and I don't think you can beat a suede loafer. The trouble with suede, though, is that you have to look after it."
SB: Have you ever worn a Parka?
JC: "Oh yeah, when we were teenagers me and all my mates wore fitted jeans, suede shoes and Parkas. We were into Oasis, What's the Story... was my first album and I went and bought Definitely Maybe off the back of that. I've been to see them I-don't-know-how-many times."
SB: Apparently you sang an Oasis song at your wedding karaoke session...
JC: "Usually at karaoke I sing Roll With It but at the wedding I did Don't Look Back in Anger.
SB: Moving swiftly back to clothes. Does anyone else at Chelsea share your sartorial wisdom?
JC: "Frank Lampard, actually. He'll never just whack a tracksuit on and rock up at training - he always looks smart. Music and fashion go hand in hand, but football and fashion, well... let's just say there's a few mistakes that've been made there. Cup Final suits, things like that..."
SB: Congratulations to you and Carly for your first baby, Ruby Tatiana.
JC: "Thank you, it's been seven weeks now. She's absolutely beautiful."
SB: So you've got the paparazzi camped outside your house right now?
JC: "I don't think you ever get used to it. I'm not entirely comfortable with the ‘fame' side of things. If I could play for Chelsea and be anonymous, that'd be an ideal world. Having said that I like to live my life normally, and if people want to stop and have a chat I will. There's only ever a problem when people have had a drink. I do drink in the off-season, but normally I'm not a big drinker, so I'll be there in a bar having a cup of tea and drunk people'll come up. That's the only time I can get a bit indifferent."
SB: Before we let you go - what are England's chances in the World Cup?
JC: "I think England have got a good chance. Spain are obviously the favourites, but I've heard that Torres and Xavi are doubtful for the World Cup, and if you take the world's best centre-forward and central mid-fielder out of the squad that obviously weakens them. Then there's about nine or ten other countries for whom there's not much in it. The team that wins it is the team that gets a little bit of luck at the right time, and they'll get some nice football going - tournament play is all about finding the right rhythm. World Cup winners start slow and get better and better. Apart from Spain at the last Euros who started like a house on fire then sped up even more."
SB: Thanks enormously for your time during this period and all the luck in the world with everything you've got going on in the next few months.
JC: "It's honestly a pleasure. Thank you."
Steve Beale's been Style Director of FHM, Senior Editor of Arena and Editor-at-Large of The Face. He also writes about menswear for The Times and Sunday Times.
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