DiLello, longest cocktail party feat. Pretty Green

Pretty Green crowned Drapers Brand of the year!

Pretty Green store opening in London, Carnaby Street

Pretty Green beginning

Pretty Green beginning

Liam to open 2 new Pretty Green stores on John Lennon anniversary + to sponsor mod exhibition

Friday, December 03, 2010

MANCHESTER - Following on from the huge success of the Carnaby Street store, Liam Gallagher’s Pretty Green label is set to open two new pop-up stores consecutively in Manchester and Glasgow on Wednesday 8th December.
Pretty Green draws its inspiration from the art, music and culture scene of the 1960’s and is renowned for their attention to detail with an emphasis on quality fabrics, cut and classic tailoring. The menswear label recently won ‘Menswear brand of the year’ at this years prestigious Drapers awards.
After great demand from his hometown, Liam will open his first new store on the exclusive King Street, a haven for designer brands such as Diesel, Belstaff and Hermes.
Liam says: “Manchester is where I was born and to be opening a Pretty Green store there is an absolute privilege.”
Primal Scream’s bassist, Mani will take to the decks to launch the store from midday, for an exclusive sneak preview for Pretty Green members, before opening to the public.
Following the opening of his Manchester store, Liam will then fly up to Glasgow to open the second store of the day on Ingram Street, Scotland’s most upmarket designer fashion and lifestyle shopping street.
Liam has said of the store opening “Glasgow was always going to be the next store after Manchester”
Both new stores will house both the Black and Green Label collections and feature iconic imagery from Liam’s Brighton photo shoot photographed by Lawrence Watson. Detailed shots of the Autumn / Winter 2010 collection will be displayed throughout the store via canvasses and wallpaper in addition to their Pretty Green paisley print. The stores will be clean, contemporary, white spaces and feature classic wooden furniture alongside contemporary designs. Each will also contain an event space for live bands & DJ performances after the success of these at the London, Carnaby Street store.

READING - Ahead of Reading Festival tickets going on sale today (December 3rd), the event's organisers have been supporting a local museum exhibition.
Pretty Green, Liam Gallagher's Reading-based fashion brand and Festival Republic, have pledged their support to an exhibition at Reading Museum called Reading Steady Go; Life through the Eyes of a 1960s mod.
Both Pretty Green and Festival Republic are sponsoring the six-month exhibition, which looks at the mod scene in Reading from 1958 to 1966.
It will also explore how the mod cultural trend continues to impact modern fashion and music.
Melvin Benn, managing director of Festival Republic, said: "It has been my absolute privilege to work on Reading Festival since 1989 and see it grow into the greatest music show on the planet.
"We couldn't have achieved this without the support of the local community and in particular Reading Borough Council."
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