DiLello, longest cocktail party feat. Pretty Green

Pretty Green crowned Drapers Brand of the year!

Pretty Green store opening in London, Carnaby Street

Pretty Green beginning

Pretty Green beginning
Milan

Liam on the new store and John Lennon +2 other videos

Thursday, December 09, 2010

MANCHESTER - He may be the king of rock ’n’ roll swagger – but Liam Gallagher admitted to some opening-day nerves as he launched his first fashion boutique in Manchester.
The former Oasis frontman is hoping his Pretty Green fashion label will reign in King Street after taking over the former Joseph store at the top of the prestigious retail parade.
Liam, 38, told the M.E.N: “It always feels a bit weird coming back to your home town. There are always nerves about how you’ll be received but it’s looking good so far. If people are into it they’re into it, and if they’re not they’re not.
“It’s keeping me off the streets, you know what I mean? I just hope it continues to go on and keeps getting better.”
A queue of more than 100 shoppers and fans snaked along King Street as punters eagerly awaited their first look inside Liam’s store.
He chose the King Street location after scouting a number of retail spots in the city centre. His men’s fashion label was launched 18 months ago – initially through Selfridges.
Liam, who opened his first ‘pop-up’ boutique in London, was due to travel up to Glasgow to open a third store – but had to cancel because of the bad weather.
Asked why he had chosen King Street, he said: “I came here about three months ago and I thought King Street, that sounds good to me, man. The prices are a bit high though aren’t they?
“I just liked the building. It’s old, it looks good. I didn’t want to be in some greenhouse or something.”
Since launching his debut range Liam has found himself the toast of the fashion world – winning a prestigious Drapers Award for best menswear brand. His mod-influenced menswear – including Liam’s trademark parka – has also been worn by a host of celebrities.
Liam is soon to return to the ‘day job’, releasing an album with his new group Beady Eye in February with a tour to follow in March. The band formed after Liam’s well-publicised fall out with brother Noel in 2009 – which led to the ‘indefinite hiatus’ of Oasis.
Liam said: “I can’t wait to get back out there doing gigs, and doing what I do best.
“It’s rock ’n’ roll, man, singing, it’s what I love.”

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