DiLello, longest cocktail party feat. Pretty Green

Pretty Green crowned Drapers Brand of the year!

Pretty Green store opening in London, Carnaby Street

Pretty Green beginning

Pretty Green beginning

an Oasis of fashion

Thursday, August 05, 2010

LONDON - The links between music and fashion are tighter than a G-string but it can be hit and miss when musicians turn their hands to clothing. Some win real credibility – Gwen Stefani’s L.A.M.B. label, for example – others not so much. Slip into biker jackets and snakeskin bodysuits of Richie Sambora’s White Trash Beautiful, launched in June, and basically you’re ready to sleep with the band.
red velvet coat
So when news came out last year that ex-Oasis frontman Liam Gallagher was bringing out a fashion brand, it could have gone either way.
Happily, Pretty Green – named after a Jam song – is pretty good: well-made, clean-lined parkas, polo shirts, tailored trenches and blazers with design roots clearly in the 1960s.
Gallagher is mainly frontman again but all pieces are subject to his approval; he also appears in campaign shots.
And he wears the stuff well, his hirsute features and oddly girlish haircut setting off red velvet jackets inspired by Jimi Hendrix and an impressive camouflage parka – although various farmyard animals will fly before you catch him smiling in shot.
Autumn winter sees the first suit, a three-button single-breasted jacket with wide lapel – a popular feature of the late 1960s – and 8in vent at the back. Footwear is covered in Pretty Green’s collaboration with Clarks to produce a Gallagher-approved desert boot: a wider, squarer toe with a lower heel and slimmer profile.
Independent stockists snapped up the collection but last week the brand opened a space of its own, a pop-up on – appropriately, given its history – London’s Carnaby Street.
It sounds like a slice of Gallagher’s ideal world, with a panoramic image of Liam on Brighton beach and a Milan Lambretta Li 150 series 3 replica scooter lounging around. Maybe that’ll make him crack a smile.

57 Carnaby Street, London.

she wore blue velvet whoa whoa whoa
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