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Pretty Green store opening in London, Carnaby Street

Pretty Green beginning

Pretty Green beginning
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Pretty Green store opening in London, Carnaby Street

Friday, July 30, 2010




LONDON - Liam Gallagher celebrated the opening of his label Pretty Green's first store.
Celebrity friends of the iconic rock star were out in force to show their support: Nicole and Natalie Appleton, Beady Eye band members Andy Bell, Gem Archer and Chris Sharrock, Stereophonic’s Kelly Jones, Phil Daniels, Zak Starkey, Audiobullies, Black Twang, Gary Crowley, Phil Daniels and actor Tom Ellis.
The 2000sq ft store is housed over two storey’s with the basement area featuring a panoramic image of Liam on Brighton Beach and a Milan Lambretta Li 150 series 3 replica scooter. The temporary shop will be selling a selection of exclusive one of pieces as well as the Green Label and Black Label Spring Summer collections.





Liam Gallagher has told his new band's album will be the "the best record you'll hear for the next 50 years".
The former Oasis star made the bold claim at the launch of the first store dedicated to his best-selling clothing range Pretty Green, in London's famous fashion-mecca Carnaby Street.
"Everything we do isn't a flash in the pan otherwise there's no point in doing it," Gallagher told Sky News.
"I'm not here to sell papers or get a little headline, but if we're gonna do something we are gonna do it proper, whether it's music, film, clothes, drink or whatever it is. We don't fart about."
Liam's new band Beady Eye - which features his Oasis bandmates Gem Archer, Andy Bell and Chris Sharrock - have been hard at work on their debut album.
All the songs have been recorded now, but it will still be some time before they are unveiled to the fans.
"It's not gonna be out until next year, " Liam explained.
"We'll probably get a single out October or November, and there's no point in doing gigs if people haven't heard the music. I'm looking forward to it."
Liam says Beady Eye will have a similar Beatles vibe to Oasis, but he is also been heavily influenced by T-Rex, and bizarrely notorious rock 'n' roller Jerry Lee Lewis.
"Without a doubt!" Liam shouts when I mention Lewis' name.
"We have this tune and it was a bit Rolling Stonesy, and I didn't like it. It was slow and boring.
"So we just got on a piano and ****** it up, Jerry Lee style, and stuck a John Lennon vocal on the top. It's good."
Some sneery critics might have been cynical when Liam announced he was launching his own fashion label, but its been a massive success.
The Carnaby Street store is currently just a temporary Pop-up, meaning it will not live forever of course.
Although if it's a success, more permanent dedicated Pretty Green stores will be opened in the capital, as well as Manchester, of course, and Scotland.
Meanwhile, Gallagher's mate Paul Weller is just about to help co-develop some new designs, which seems apt as the name Pretty Green comes from a Jam song.
Liam is also keen to move into women's clothing, though not in a literal sense of course.
"I have my fair share of women's clothes on the weekend," he laughs, "it's nothing new for me. But yeah, we might do a few bits and pieces.
"We're definitely doing some kids stuff man. I'd like to get my kid looking as cool as me. And maybe our Kid (his brother Noel) could get some cos he's a little fella isn't he."
Actually before the mention of Noel, it is easy to forget Liam's former band given how many other projects he is involved in right now.
But do not go thinking they are about to 'do a Take That' and get back together soon.
"We won't be back by the end of the year," Gallagher laughs.
"The only reason why Oasis will come back is when we're ****** skint and I'm far from skint as you can tell and I wont be skint for a long, long ****** time believe me, it ain't gonna be happening."
So there is no Oasis reunion then, but Noel is getting to indulge his Beatles obsession in another way by entering the world of movie-making.
He has been helping produce a new feature film based on the book The Longest Cocktail Party, which told the story of the rise and decline of the Fab Four's company Apple Corps in the late 1960s.
He will not act in it, but will help make the soundtrack, and by all accounts, it is a labour of real love.
"It's a good book and we can't balls it up now so the heat is on," says Liam.
"I'm more worried about getting that book right than getting the clothes right, and my record right. I'm not gonna be in the film but I'm worried about getting it right cos it's other people's lives."

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