DiLello, longest cocktail party feat. Pretty Green

Pretty Green crowned Drapers Brand of the year!

Pretty Green store opening in London, Carnaby Street

Pretty Green beginning

Pretty Green beginning

Pretty Green opens temporary shop on Carnaby Street

Friday, July 16, 2010

LONDON - On 30th July 2010 Pretty Green will open a Temporary store on Carnaby Street. The store will be selling a selection of exclusive one off Pretty Green pieces as well as the Green Label and Black Label Spring Summer 2010 collections.

Pretty Green draws its inspiration from the art, music and culture scene of the 1960’s, so Carnaby Street was the perfect street to open the temporary store, due to its rich style, musical heritage and iconic status. Pretty Green is renowned for the attention to detail with an emphasis on quality fabrics, cut and classic tailoring. Demand for the SS10 collection has meant the collection sold out in several key stockists.

The 2000sq ft store will and will be housed over two storeys with the basement area featuring a panoramic image of Liam on Brighton beach and a Milan Lambretta Li 150 series 3 replica scooter. The store will be bright and airy with custom fit shelving throughout. Green label and Black label SS10 pieces available to buy as well as exclusive one off pieces.

Ever since the swinging 60’s Carnaby has been at the heart of the London fashion scene, and today it is one of the worlds coolest shopping destinations, offering independent boutiques, global fashion brands, unique stores, award winning restaurants and hip nightlife. It’s the place to go for style hunters in search of something different.

2010 marks the 50th anniversary since Carnaby became the epicentre for swinging London, and continues to be synonymous with cutting edge fashion, music and youth culture.

Pretty Green Temporary will be open at 11.00am, Friday 30th July -57 Carnaby Street, London.

photo: my first time in England, 1994

waiting for opening a PG shop in the city of fashion... Milan. That would be the best PG could achieve...

Pretty Green, the menswear label set up by Liam Gallagher - frontman of rock band Oasis - will open a temporary store this month to test a retail offer before a possible roll-out.
The brand will open the pop-up store, understood to be on London’s Carnaby Street, at the end of the month. The store, which will trade for at least three months, will sell the summer 10 collection, which includes T-shirts, scarves and parkas at prices between £75 and £480. The brand is currently sold via its website and 60 stores including Selfridges and Xile. Wholesale prices range from £25 to £160.
Pretty Green chief executive Richard Ralph said: “Summer is a great time to open the store because of the tourist trade. We’ll take a view [on opening it up for longer] after three months; we’ll see how it goes. It will form the basis of whether we move into retail.”
Pretty Green, established in 2009, is also setting up wholesale distribution in markets such as the US, Italy and Japan.

57 Carnaby Street,
London, W1F 9QF
Related Posts Plugin for WordPress, Blogger...